Ten new music experiences launched as Tourism NI builds on Fleadh legacy
Tourism Northern Ireland has launched ten new visitor music experiences as it seeks to build on the legacy of Fleadh Cheoil na hÉireann and strengthen Northern Ireland’s cultural tourism offering.
The experiences range from live performances and storytelling to céilí dancing, virtual music tours and opportunities for visitors to try traditional instruments.
They were unveiled in Belfast, which is Ireland’s only UNESCO City of Music, just weeks after the 2026 Fleadh.
Tourism NI says the programme is designed to attract more visitors, encourage them to stay longer and explore more of Northern Ireland, while creating a lasting tourism legacy from major cultural events.
New music experiences in Belfast
Several of the newly developed attractions are based in Belfast.
Belfast Music Stories, at Harrison Chambers of Distinction, takes visitors on a virtual journey through the city’s musical heritage using sound, visuals and personal stories.
The experience explores Belfast’s connections with artists including Van Morrison, Led Zeppelin and Ruby Murray.
Cultúrlann McAdam Ó Fiaich will host two interactive experiences, Feadóg sa Cultúrlann and Bodhrán sa Cultúrlann, giving visitors the opportunity to learn tunes on instruments including the tin whistle and bodhrán while discovering more about Irish language and culture.
Another Belfast experience, Here’s to the Craic and Ceol, will be staged at the Dark Horse in the Cathedral Quarter.
It combines traditional Irish music, contemporary folk and rock influences, dancing and local food and drink.
Experiences being developed across Northern Ireland
The programme extends well beyond Belfast.
Harp by the Foyle in Greysteel will allow visitors to hear live harp music, discover the history behind the instrument and learn a simple Irish tune.
Hooley in the Hen House at Friel’s Bar and Restaurant in Swatragh combines storytelling, music, traditional games, food and céilí dancing.
Songs and Stories of Carrickfergus will bring together harp music, storytelling and Ulster-Scots heritage at Dobbins Inn.
Other experiences include Burgers and Bagpipes at Orlock Farm in Groomsport, Singing it Back Home in Counties Armagh and Down, and Echo of the Glens in Ballycastle.
Fleadh returning to Belfast in 2027
The launch comes after Belfast hosted Fleadh Cheoil na hÉireann in 2026, with the event due to return to the city next year.
Tourism NI says developing experiences elsewhere in Northern Ireland can help ensure the economic and cultural benefits generated by the Fleadh extend beyond Belfast and continue throughout the year.
The organisation has also established a dedicated online music hub showcasing music experiences and events taking place across Northern Ireland.
Tourism NI targets lasting cultural tourism boost
Liz Steele, Culture and Heritage Tourism Manager at Tourism NI, said the programme demonstrated what could be achieved through creativity and collaboration.
She said those taking part had developed experiences reflecting the diversity of Northern Ireland’s musical traditions while showcasing the character of the destination.
Tourism NI hopes the experiences will strengthen the cultural tourism offering beyond the Fleadh and encourage both visitors and local audiences to explore Northern Ireland’s musical heritage.
Discover Northern Ireland – music experiences and musical heritage